Most importantly, hoo.be aims to be more than a tech giant, far removed from the world outside of the harmony within its code. The success of hoo.be, which has seen stellar growth since launching in 2021 with a current reach of more than 1.5 billion people across social media, reflects the disruption that can happen in even the most comfortable corners of the industry – if you’re willing to think outside of the bounds and take things further than anything already accomplished. Popular with top creators like Harry Jowsey, Natalie Noel and Dude with Sign, as well as high-profile figures such as Tom Brady, Michael Strahan and Jeff Bezos, hoo.be is taking the link-in-bio space on social media profiles to a whole new level with its impressive content sharing capabilities, commerce features, and a variety of embed tools that allow users to conduct sales for NFTs, live events, and more all within the platform.įronted by co-founders Jordan Greenfield and Casin Ward, two young entrepreneurs based out of Boston, hoo.be is an emblazoned monolithic structure in a highly saturated field of content creation focused tech. There also needs to be an understanding of the market needs, a tried and truly seamless innovation on hand, and, of course, a team of people willing to put everything they have into the next trailblazing product.Įnter hoo.be – the first invite-only link-in-bio platform that caters exclusively to the digital needs of the content creator community. In an industry as diversified and expansive as technology, a great idea can only account for a portion of a company’s success.

Never a dull moment in greenfield